ABOUT US

Meet Holly Alexander, a seasoned digital marketing strategist who combines deep technical expertise with a human-centered approach to marketing. With over a decade of experience in strategic brand management, Holly brings a unique perspective rooted in psychology—understanding not just what drives engagement, but why people connect with brands in the first place.

Since founding TopSpin Communications in 2010, Holly has been pioneering data-driven marketing strategies that blend sophisticated marketing technology with genuine audience connection. Her mastery of the ever-evolving MarTech landscape, combined with her ability to turn complex marketing challenges into clear, actionable solutions, has established her as a leader in marketing optimization and automation.

Holly's commitment to measurable results and authentic engagement has made her a trusted advisor to small to mid-sized businesses, nonprofits and high-profile individuals. She leads TopSpin Communications with a focus on helping clients leverage the right technology and strategies to cut through the digital noise and achieve meaningful growth.